Session: From DJ Downloads To DJ Streaming
Fr., 20. September 2019, 12.30 - 13.30 Uhr, Arcotel Onyx, Suite 616
Immer mehr Softwareanwendungen für DJs beinhalten inzwischen Streaming-Integrationen. Im vergangenen Jahr hat der DJ-Download-Marktführer Beatport den gescheiterten DJ-Streaming-Service Pulselocker inklusive deren Locker-Technologie übernommen. Beatport hat die Technologie integriert und kürzlich sein Streaming/Locker-Angebot "LINK" vorgestellt, dem bald eine teurere Pro-Version folgen soll. Die Technologie ermöglicht es den Benutzer_innen eine bestimmte Anzahl von Tracks in einem digitalen "Locker" (Schließfach) zwischen zu speichern, damit sie offline (ohne Internetverbindung) in einer Live-Performance-Umgebung (z.B. Clubs und Festivals) abgespielt werden können. Auch SoundCloud, als erste Adresse für Kreative, hat verschiedene Kooperationen mit DJ-Partnern abgeschlossen: Serato, Virtual DJ, Native Instruments, Pioneer DJ, Denon, Mixvibes und DEX3 revolutionieren das Streaming zum DJ Booth. Die Integrationen ermöglichen es den Entwickler_innen SoundClouds riesigen Katalog mit über 200 Millionen Tracks von mehr als 20 Millionen Kreativen zu streamen und zu mischen.
Wie wird sich diese Entwicklung auf die wirtschaftliche und kreative Landschaft von DJs, Labels, Künstler_innen und Performance auswirken? Die möglichen finanziellen Auswirkungen für Labels und Künstler_innen, die derzeit noch Einnahmen aus Download-Verkäufen zu hohen Preisen erzielen, könnten verheerend sein. Wie bereiten sich die Schlüsselpersonen auf die unvermeidliche Zukunft vor?
More and more software applications for DJs now include streaming integrations. Last year, DJ download market leader Beatport has acquired Pulselocker, the failed DJ streaming service including locker technology. Beatport has integrated the technology and recently launched their streaming/locker offering "LINK", soon to be followed by a more expensive Pro-version. The technology allows the user to temporarily save a certain number of tracks in a digital locker so they can be played offline (with no internet connection) in a live performance environment (e.g. clubs and festivals). Also, SoundCloud, the premier destination for creators, has partnered with DJ partners: Serato, Virtual DJ, Native Instruments, Pioneer DJ, Denon, Mixvibes and DEX3, revolutionizing streaming to the DJ Booth. The integrations enable creators to instantly stream and mix SoundCloud’s massive catalog of over 200 million tracks from over 20 million creators.
How will this move effect the economic and creative landscape of DJs, labels, artists and performance itself? The potential financial impact for labels and artists that currently still make substantial income from download sales at high price points could be devastating. How do the key players prepare for the inevitable future?
Christin Agor (Distribution Manger, Wordandsound, GER)
Christin's career began in 2003 as an intern in pop marketing at Warner Music/WEA. Due to her steadily growing interest in the music industry, she began her training as an audiovisual media saleswoman in the DJ Propaganda Department of Public Propaganda in 2004. In label management she worked for Boys Noize Records for the first time in 2006 and has been with Public Music & Media Ltd. since the beginning of 2007 (formerly Public Propaganda) as well as for mTunes. In June 2009 she started working for Believe Digital, initially in the label management team, later as distribution manager and finally in trade marketing. In 2017 she moved to the Digital Department of Word and Sound.
Jack Bridges (Senior Manager, Label Relations SoundCloud, GER)
Jack Bridges is a Senior Label Relations Manager at SoundCloud, the world’s largest open audio platform. With over a decade of experience in music strategy and account management, Jack is responsible for building and maintaining SoundCloud’s relationships with independent labels and distributors in Dance/Electronic. Jack is also closely involved with the development and roll-out of SoundCloud's exciting range of DJ software integrations. Prior to SoundCloud, Jack was Head of Artist and Label Relations at Beatport.
Meike Nolte (Artist Relations & Partnerships Manager, Beatport, GER)
Meike Nolte joined Beatport in 2016 as a label manager and now heads up Artist Relations & Partnerships from the company’s Berlin office. She is the main contact at Beatport for artist managers, bookers, press managers and other external partners, creating and executing creative concepts for content marketing and social media campaigns.
While completing a Master’s thesis, Meike started her career as an intern in the promotion department at the electronic music label WMF Records. Over the next decade, she went on to oversee the promotion and marketing department at seminal techno labels M-nus and Plus 8 (working alongside Richie Hawtin), which led her to the role of Head of International Promotion and Marketing at Ellen Allien’s BPitch Control, running successful campaigns for artists such as Allien, Paul Kalkbrenner, Modeselektor, Moderat and Dillon. In 2012, Meike moved on to the streaming service WiMP/Tidal, becoming responsible for the German office as Country Manager the following year.
Juliet Sikora (Label Owner, Kittball Records, DJ, Producer, GER)
Foto: Boris Schmit
Known to many for her energy driven productions on the likes of Suara, Material and her own Kittball imprint, Juliet Sikora's work and effort within the studio certainly hasn’t gone unnoticed by those within the world of house. Following her first release on Opaque Music alongside German duo Tube & Berger, a longstanding relationship both in and out of the studio with the pair led to a string of notable releases including their Beatport topping 2013 collaboration ‘Come On Now (Set It Off)’, which was later picked up by Pete Tong’s FFRR imprint, coupled with a highly successful and ever-expanding record label. Juliet is also responsible for the running of Kittball, the Dortmund-based label she co-owns alongside Tube & Berger.
Renske van Kollenburg (Owner, Splash MusicMedia, NL)
Dance music journalist, radio host, DJ and presenter Renske van Kollenburg has a wealth of experience working in big international media and film production companies. She has worked at Endemol International, in advertisement and PR. Her active involvement in the electronic music scene never diminished; therefore she decided to bring these two worlds together.
Today, Renske is a renowned music journalist and consultant. She has consistently delivered interviews with many key-players of the music scene for over the last 10 years, from electronic artists, to pop and hip-hop artists such as Armin van Buuren, Nile Rodgers, David Guetta, Richie Hawtin, Will.i.Am, Tiësto, Boy George, Boys Noize, Adam Beyer, Carl Cox, Afrojack, Sasha etc. There are not many she hasn’t had in front of the camera. Her in-depth knowledge of the scene comes in useful in these times where dance music is rising worldwide.
Renske is developed TV and online formats and documentaries and works internationally as a freelance journalist and host for film productions at for example Ultra Music Festival Miami, ID&T, Pacha, IMS Ibiza, Coachella Festival USA, the Amsterdam Dance Event and she is the face of the grand DJ MAG Awards show. Furthermore she hosted a weekly radio show on Ibiza Global Radio and also appears behind the decks herself as Sairen as it all started with this; her passion for music.