Indie Days06.03.2020

Session: The Power of Creative Communities – Together we are strong

Fr., 24. April 2020
15:30 - 16:30
Herbrand's Rondell @
c/o pop Convention

Language: English

Kreativität ist eine Lebensweise, die Originalität einschließt und einzigartige Verbindungen zwischen scheinbar ungleichen Ideen herstellt. Die kreativsten Menschen finden Wege um Hindernisse herum, weil sie diese nicht nur als Hindernisse, sondern auch als Chancen sehen. Die Arbeit in einer kreativen Gemeinschaft macht das Leben unendlich interessant und erfüllend. Ob es sich nun um Online-Plattformen für die Zusammenarbeit oder um persönliche Interaktion am selben Ort handelt, der Austausch von Ideen und Kreationen, die Kombination verschiedener Talente und Denkweisen sowie die Interaktion mit Fans und Unterstützer*innenn kann Innovationen auslösen, Einsamkeit vermeiden, Bindungen erhöhen und den kreativen Output steigern. In diesem Panel wird besprochen, was mit der individuellen Schöpfungskraft gemeint ist und welchen Wert kreative Gemeinschaften sowohl im Hinblick auf ihre Arbeit als auch auf einen breiteren gesellschaftlichen Zweck beitragen können.

English: Creativity is a way of living life that embraces originality and makes unique connections between seemingly disparate ideas. The most creative people find ways around obstacles because they see them not just as roadblocks but also as opportunities. Working in a creative community makes life infinitely interesting and fulfilling. Whether we are talking about online collaboration platforms or personal interaction at the same physical location, the exchange of ideas and creations, the combination of different talents and mindsets, as well as interaction with fans and supporters can spark innovation, avoid loneliness, increase bonds and boost creative output. The discussion will explore what is meant by the individual power to create, and the value that creative communities can add both in terms of their work and a broader social purpose.


Yier Erin Bargeld (Managing Director, Cybernaut Europe GmbH, GER)

Yier Erin Bargeld is a serial entrepreneur and investor on three continents, from her home bases in Berlin, Shanghai, and Silicon Valley. As a Chinese-American now living in Berlin, she has invested in a dozen Berlin-based startups on diverse topics, from women’s health to online language learning. Today she builds and invests in international bridge-building projects with a common base in technology and communication networks, focusing on topics such as renewable energy, electric mobility, e-commerce, and education. In her spare time, she built and ran the first online crowd-funding platform in 2002 for the seminal German band Einstürzende Neubauten, which has been revived in 2019 for a fourth phase via the Patreon platform.

Sandira Blas (Senior Curator & Researcher, Factory Berlin, GER)

As Senior Curator & Researcher at Factory Berlin, Sandira is focused on innovation projects that meet at the intersection of Tech & Art for their Artist Residency and Creators Lab. With nearly 20 years in music, she has worked with producers, music schools, and music-tech brands such as Akai Pro and M-Audio where she was previously Head of Partnerships & Marketing at inMusic Brands. Some notable projects include Alicia Keys, John Carpenter, Neil Davidge, Rough Trade, Tony Visconti, and more.  

She is an (phase 1) innovator participant of Keychange.EU, a 2-year European talent development programme that empowers women to transform the future of the music industry. Her presentation and talks include Soho House Berlin, Musikmesse, BMC, Mutek Montreal, BIME, Iceland Airwaves, Tech Open Air, Ars Electronica and Reeperbahn Festival.

Kerri Pollard (SVP Patreon, USA)

As SVP of Go-To-Market for Patreon, a membership platform for creators, Kerri is responsible for the company’s creator-facing teams including marketing, creator partnerships and creator success. Patreon’s goal is to fund the creative class and is currently doing so for 100,000+ creators, who have earned over $1B on the platform to date.  As a strategic global executive with experience in building industry-leading, worldwide platforms in the digital marketing and SaaS arena, Kerri served as the former president of Commission Junction (aka CJ Affiliate), as chief revenue officer of e-commerce technology company, Honey, followed by Greenfly, a community collaboration platform for social media and beyond.


Ronny Krieger (VUT Board member, GER)

For the last 25 years Ronny Krieger has worked in almost all areas of the music business as an artist, DJ and producer, PR agent and artist management. Ronny worked in distribution, in a record store and managed a download shop (VP & CPO of Beatport). Since 2010 he is a consultant for FatDrop, DJBroadcast, Shutterstock, Digital Imported, Skoove, LANDR, Native Instruments, Patreon, MOD Devices and others. In addition to his VUT honorary position, he has recently become a member of the "Digitalization and KI" expert committee of the German Cultural Council.

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Berlin Music Commission
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