Indie Days30.03.2021

Talk: Artist Support System – The Age of Independent Music Artists

Fr., 23. April 2021
15:45 - 16:45
via c/o pop xoxo
Sprache: Englisch

Independent artists and their partners are releasing more music than ever before and their market share is growing year on year. Thanks to social media, streaming and Artist Direct platforms, access to the music market has become much easier. There is much speculation about how Artist Direct platforms will change the music industry. Existing structures are being rethought and tailored to the needs of artists, with fair and transparent remuneration. 

The business model of Artist Direct platforms, with innovative and intuitive services, is booming. Initially positioned for digital distribution, they have expanded their scope to include relevant and customised solutions: data analytics, physical distribution, CD & vinyl production, neighbouring rights, promotion, marketing, mastering, publishing, financing and much more are part of the services.

Independent artists and their partners no longer have to pass through the doors of multiple gatekeepers in order to get their music out into the world and build a fanbase. In this panel we talk about the Do-It-Yourself-Entrepreneur generation, current tools, and how artists and their partners can find the necessary support system for a successful career. 


Sarah Hildering (Music Rights Specialist & Co-founder, CEO Ledo)

Foto: Jos Kottmann

Sarah is CEO and co-founder of LEDO, a recently launched distribution & collab-house platform for music makers and content creators. Sarah brings more than 10 years of experience to the platform which allows creatives to market and monetize their music and content through collaborative partnerships on social media. A history working with the largest record labels and distributors worldwide inspired her next step to offer artists more transparency on how to promote themselves. Ledo is the first platform of its kind, empowering artists and influencers to connect directly and leverage their data to make more impact.

Prior to LEDO, she developed an extensive success track record in the music distribution space as well as working closely with record labels and artists. Sarah has a wealth of experience across marketing and business development in the music industry, as an expert in maximising market share and exposure of music catalogues, tapping into new markets and diversifying in established markets. She has built strong relationships within the music industry and is well known and respected throughout for her integrity, and energy, having represented catalogue of clients from Martin Garrix to Metallica, and Major Lazor and any musical taste in between.

Additionally, Sarah is co-chair of the Association For Electronic Music where she heads up research into diversity and inclusion within the music industry. Sarah is ambassador for the music foundation dance4life who's mission is to fight sexual violence in Africa and India, and educate girls and young women in self-protection and empowerment in oppressive cultures. Academically, Sarah is specialised in corporate psychology.

Donata Kramarz (Artist and co-founder of Kindness Records)

Foto: Yvonne Hartmann

Donata is an award-winning singer, songwriter and producer. She is part of the pop duo NOSOYO (Best Newcomer & Best Song VUT Indie Awards 2017) and co-founder of Kindness Records. Donata is also the founder of MusiCoWomen, a community for women* and like-minded people working in the music industry.

Colin Schrinner (Head of TuneCore)

During his studies in Bonn (Musicology, English Studies & American Studies), Colin worked as a freelance radio journalist and was part of the music editorial team at 1LIVE in Cologne, where he reviewed albums, interviewed artists and produced editorial features. After Colin then earns a Master of Science from Boston-based Northeastern University in "Music Industry Leadership", he is employed as Manager Streaming at Warner Music Group Germany for a good three years. In the Digital Sales department, Colin is responsible for platforms such as Deezer, YouTube, Tidal, Napster, Google Play and Qobuz. As Head of TuneCore Germany based in Hamburg, Colin is now responsible for brand building, business development and artist & industry relations in the German-speaking market since 2019.


Ronny Krieger (General Manager Europe for Patreon, VUT Board member)

Foto: Steven Ludtke

Ronny's passion and curiosity for art and creativity has always been the driving force in his life. First, as an artist and later as part of the music and tech industry. In the past 25 years, Ronny has worked with EFA distribution, Beatport, Modeselektor/Moderat, Shutterstock, LANDR, Native Instruments and others. He is now acting as General Manager Europe for Patreon in Berlin. Ronny is a board member of VUT and part of the "Digitalisation and AI" committee at the German Cultural Council.

Weiterführende Informationen:

  • Die VUT Indie Days xoxo
  • c/o pop xoxo
  • Für die c/o pop xoxo gibt es keine Tickets zum Kauf. Alle Konzerte und Specials sowie das Programm der Convention laufen kostenlos im Stream auf der c/o pop-Website. Die Sessions und Workshops am 24. April finden auf einer Convention-Plattform statt. Um hieran teilzunehmen, müsst ihr euch in der Plattform registrieren – natürlich ebenfalls komplett kostenlos.

Tags: Indie Days,

Kategorie: Indie Days,

Zum Thema
Bayerischer Landesverbands der Kultur- und Kreativwirtschaft e.V.
Berlin Music Comission
BV Pop
Deutscher Musikrat
Forum Musikwirtschaft
Koalition Kultur- und Kreativwirtschaft in Deutschland