Session: Is Social Media Killing The Radio Star?
How to build an artist profile in the age of social media oversharing
Do., 19. September 2019, 10 – 11 Uhr @ Angie's Nightclub
Eine erfolgreiche Musikerkarriere ohne permanente Social Media-Sichtbarkeit ist heute nur noch schwer vorstellbar. Es zählt die allgegenwärtige Präsenz auf Instagram, Facebook, Twitter und Co. Immer unerschrockener lassen Künstler_innen in ihr Privatleben blicken, inszenieren sich, um dem Fan nahe zu sein. Wer dazu nicht bereit ist, muss mit Einbußen unter den Fans und bei den Einnahmen rechnen. Ein nicht zu unterschätzender Stressfaktor für Künstler_innen, teilweise mit gesundheitlich negativen Folgen. Doch ohne Fans kein Ruhm, keine Anerkennung, kein Mythos und kein Idol?
Schadet die allgegenwärtige Präsenz auf Social Media-Kanälen dem Image der Künstler_innen? Geht dadurch sogar ihre Einzigartigkeit verloren? Stirbt der Mythos oder schafft die Nähe der_des Künstler_in von nebenan ganz neue Idole? Wer hat die Kontrolle darüber was gezeigt werden soll und was nicht?
A successful musician's career without permanent social media visibility is hard to imagine today. What counts is the ubiquitous presence on Instagram, Facebook, Twitter and the likes. More and more intrepid, artists let us look into their private lives, stage themselves in order to be close to the fan. Those who are not prepared to do so must face with losses among fans and income. A stress factor for artists that shouldn’t be underestimated, partly with negative health consequences. But without fans no fame, no recognition, no myth and no idol?
Does the ubiquitous presence of artists on social media channels damage their image? And thus do they lose their uniqueness? Is the myth dying out or does the proximity of the artist next door create completely new idols? Who controls what is to be shown and what is not?
Verena Bößmann (CEO, Dunstan Media House, GER)
Verena Bößmann is co-owner of Dunstan Music / Dunstan Media House. In 2011 she founded the company Dunstan Music together with Nicolaj Gruzdov. Through various label projects, publishing management and publishing cooperations, she gained broad experience in the music industry. Today, Verena also supports industry newcomers with subject-related seminars at various universities. Besides to her work in music publishing, her day-to-day business also includes the planning and implementation of cross-media and social media campaigns mainly for artists and bands.
William Doyle (Artist, UK)
William Doyle is a musician and artist who lives in Hackney, East London. He has performed extensively and internationally for his entire adult life, releasing two albums under the name East India Youth, the first of which (TOTAL STRIFE FOREVER) was nominated for the 2014 Mercury Music Prize, and the second released on XL Recordings (CULTURE OF VOLUME). Since retiring the East India Youth project, William has been working on his next album, to be released under his own name in late 2019, while also devoting time to collaborative art projects, original compositions for TV and film adverts, and writing for The Quietus.
Andreas Schubert (Senior Artist Manager, VYBE Brothers Entertainment GmbH, GER)
Foto: Jannik Brunke
Andreas Schubert is Senior Artist Manager at Vybe Brothers Entertainment GmbH. His work as an artist manager focuses primarily on musical development and strategic marketing of artists. These include Die Lochis, Jannik Brunke, Fresh Torge and Lisa Küppers. Vybe Brothers is one of the few artist agencies that has managed to successfully establish artists from the digital world in the music market. Number one album, golden records and sold out tours of the artists show that online also works offline through long-term artist development.
Dance music journalist, radio host, DJ and presenter Renske van Kollenburg has a wealth of experience working in big international media and film production companies. She has worked at Endemol International, in advertisement and PR. Her active involvement in the electronic music scene never diminished; therefore she decided to bring these two worlds together.
Today, Renske is a renowned music journalist and consultant. She has consistently delivered interviews with many key-players of the music scene for over the last 10 years, from electronic artists, to pop and hip-hop artists such as Armin van Buuren, Nile Rodgers, David Guetta, Richie Hawtin, Will.i.Am, Tiësto, Boy George, Boys Noize, Adam Beyer, Carl Cox, Afrojack, Sasha etc. There are not many she hasn’t had in front of the camera. Her in-depth knowledge of the scene comes in useful in these times where dance music is rising worldwide.
Renske is developed TV and online formats and documentaries and works internationally as a freelance journalist and host for film productions at for example Ultra Music Festival Miami, ID&T, Pacha, IMS Ibiza, Coachella Festival USA, the Amsterdam Dance Event and she is the face of the grand DJ MAG Awards show. Furthermore she hosted a weekly radio show on Ibiza Global Radio and also appears behind the decks herself as Sairen as it all started with this; her passion for music.