VERBAND UNABHÄNGIGER MUSIKUNTERNEHMER*INNEN E.V.
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Indie Days01.09.2021

Workshop: How To Get Your Music Into Playlists

Strategies to get your music into playlists in France, Germany and abroad?

Freitag, 24. September 2021
11:00-11:45 Uhr
VUT Indie House/sanktpaulibar
Sprache: Englisch

40,000 new songs being released every day on Spotify, it has become extremely complicated to stand out from the crowd. Growing through playlists has long become one of the interesting ways to increase your visibility on DSPs, but it can be complex to understand how to master the different types of playlists and playlist curators, and how to have a concrete impact on algorithms. We'll go through the different types of playlists and strategies to get your music into each of them.

Speaker*innen:

Dorian Perron (Co-founder Groover)


Foto: Groover

Dorian Perron is the co-founder of Groover, the web platform which connects artists who want to promote their music with the best curators, blogs, radios and labels seeking emerging talents. An innovative web platform on which musicians are ensured to be listened to, get feedback guaranteed and coverage. On Groovier, more than 700,000 replies have been given by the 1,100+ active music influencers on groover.co, which generated 150,000+ sharing opportunities (reviews, playlist placements etc.) and at least 300 signatures with record labels, managers & bookers. Already used by 50,000+ musicians around the world, Groover was elected Music Startup of the Year at the Social Music Awards '20 in France.

Before that, Dorian Perron created the indie music blog Indeflagration in 2013, the Studio Flagrant in 2015 – which welcomed more than 40 live sessions with Patrick Watson, Plants & Animals, etc. – and organized gigs in Paris. Aged 26, Dorian Perron was laureate of the "Innovation prize" by La Nouvelle Onde, which spotlights true music innovators under 30 years old. He has been a speaker at MaMA Festival & Convention, Wallifornia MusicTech, M For Montreal, Reeperbahn and more.

Marit Posch (General Manager IDOL & Co-Founder Hyper Culture)


Foto: Birgit Kaulfuss

Marit Posch ist General Manager Germany bei IDOL, einem in Paris ansässigen unabhängigen Digitalvertrieb mit Offices in London, Los Angeles, Nashville, Johannesburg und Berlin sowie Co-Founderin von Hyper Culture.

Nach erfolgreichem Abschuss beider Staatsexamen in Rechtswissenschaften an der Humboldt-Universität Berlin sowie einem anschließenden Gradute Program Opera / Voice in Hartfort / Connecticut (USA), ist Marit seit vielen Jahren im Musikgeschäft tätig.

Sie war u.a. Head of PR beim Berliner Label BPitch Control und Booking Agent bei Magnet Musik, bevor sie 2009 zusammen mit Modeselektor deren Labels Monkeytown Records und 50WEAPONS gegründet und 10 Jahre lang in allen Bereichen (Vertrieb, Verlag, Marketing, Künstlermanagement, etc.) betreut hat.

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