Indie Days16.08.2018 Autor*in: Verena Blättermann

Music Industry Women-Get-together & Networking Event: Founders Talk – How to Start and Run a Music Company

Presented by Music Industry Women (VUT – German Association of Independent Music Companies) in cooperation with FELIN

Friday, 21.09.2018, 11:30 – 13:30, VUT Indie House @ sanktpaulibar

No Reeperbahn Festival ticket needed / open for all

Language: English

This year, VUT is joining forces with FELIN, the independent labels association in France, to discuss the chances and challenges of starting and running a music company. Founders from Germany and France will talk about the reasons for starting their own companies. How did they grow their businesses? Are there specific challenges for women running companies in the music industry? How did they overcome them? Are there differences between France and Germany?

After the panel, we´ll offer speed meetings to give women* from Germany and France the chance to get to know each other.


Désirée Vach, chair of the VUT board/ founder of Snowhite Records, GER

Photo: Anke Peters

Ursprünglich aus dem Rheinland kommend, gründete Désirée J. Vach 2009 Snowhite. Zuvor arbeitete Vach für das Independent-Label Kitty-Yo, das die Veröffentlichung von Tonträgern jedoch 2006 einstellte, woraufhin Vach Kitty-Yo verließ und die Leitung des Independent-Label Weekender Records Germany übernahm. Anfang 2009 beendete Vach ihre Tätigkeit bei Weekender Records Germany und gründete Snowhite.
Désirée J. Vach ist des Weiteren Dozentin bei dem Projekt „DigiMediaL_musik“, einem Weiterbildungsangebot für Musiker_innen am Berlin Career College der Universität der Künste Berlin, und ebenfalls tätig als Consulterin für den amerikanischen Digitalvertrieb INgrooves.


Aleksandra Skwarc, Founder & CEO, Musique Couture, GER

Photo: Katja Ruge Photography

You have to think really hard, if you wanna choose the right headline for a text about Aleksandra »Bonnie« Skwarc. The reason? Too many options! After Aleks started from the bottom – at a Hamburg school with focus on music – she worked her way up from Djing at the legendary underground club »Golden Pudel«, before she went to Berlin to do the booking for the former nightlife institution »Scala«. But today she doesn’t work for anyone but herself – since she founded Musique Couture with two friends.

Since 2010 Musique Couture works as an agency for well selected playlists, music counseling, DJ Booking and self-hosted Parties. And of course, in case you wondered: she stills works as a DJ! What’s important to know: Aleksandra also is a great host, who loves to plan rampantly glamouros parties for her friends – and for her friends friends, too. What started as a series of parties under the moniker »In Love with...« is now »Rendez Vous«, a place for finding new friends (or lovers) in Berlin’s most exclusive venues.

When she’s behind the DJ decks herself, Aleks aka Bonnie is: unstoppable. That’s why she did already play tracks with cultural icons like Jürgen Teller, Vivienne Westwood or Jennifer Lawrence in attendance. One of the highlights of her DJ career: Playing as a support act for Lady Gaga when she performed at the world famous »Berghain.«

Other than that you find Bonnie djing everywhere: at gallery openings, in restaurants (with the fashion crowd dancing on tables. No joke!), clubs and department stores. Where? That doesn’t matter. Bonnie handles every place and every crowd with ease because – after many years in the game – she hasn’t forgotten what djing is all about: F-U-N! We can’t foresee whether Aleks will be playing Spandau Ballet or Kendrick Lamar when you catch her behind the decks but there’s one thing we know for sure: she will smile!

Charlotte Decroix, Founder, HER MAJESTY’S SHIP, FRA

Photo: Chloé Nicosia

Graduate of a master of communication and media at the French Press Institute in Paris, Charlotte Decroix began her professional life in an event agency - La Lune Rousse. This experience allowed her to learn about production and project management, and to collaborate with many artists, including musicians.
Thanks to these encounters she developed a love for electronic music, and liked to supervise and accompany artists in their careers.

After 5 years spent in this agency, she decided to go independent. An opportunity then came with the British producer and musician David Shaw, whose first album was almost finished: together they created Her Majesty's Ship Records, a label which she runs since in 2012.
Six years later, the label counts about thirty releases, between electronic pop, cold wave and indie dance.

In parallel with this activity of producer and publisher, Charlotte collaborates regularly with many organizations related to music industry such as MaMA Festival, ADAMI, and she has now joined the FELIN to work actively on their new program of mentoring for women in the music industry.

Corinne Serres, Owner & General Director, Mad Minute Music, FRA

Photo: DR

Corinne Serres is general manager and founder of Mad Minute Music, a company that produces and organizes world music tours since 1987, operating on a worldwide basis. Mad Minute Music develops artists careers and is involved in artist management, promotion, recording and publishing. We work closely with labels, licensors, distributors as well as media-, marketing- and promo agencies building up and accelerating artist careers.
Mad Minute Music has also a new branch called Mad Division working on world hip hop, electronic music and Dj's. The cie exlusively represents: Ballaké Sissoko, Boubacar Traoré, Moh ! Kouyaté, Mariama,Jowee Omicil,Thibault Cauvin, Sofiane Saidi & Mazalda, Lo'Jo, Nes.....

In the past 30 years, we have been developing artists such as Cheb Mami, Khaled, Salif Keita, Rokia Traore, Mayra Andrade among others.

Sophie Mathes, Founder & Artist Manager, Pennywine Entertainment, GER

Photo: Simon Hegenberg

It all started in her uncle´s tiny live-venue: growing up between live gear & nightliners, Sophie Mathes knew pretty early that she wanted to work in the music industry. After two semesters of popular music & media studies at the University of Paderborn & HfM Detmold, and several internships in Booking & Management agencies, she graduated in 2013 from her music business studies at Mannheims Pop Academy.

Since then Sophie did a lot of touring with bands of all genres, worked in Vevo Germany´s Sales Department, as a Conceptioner &  Artist Relations Manager for Branded Music Events, as Product Manager for Universal Strategic Marketing and later as Streaming Manager for Vertigo/Capitol & Universal Urban.

In the early beginning of her studies in Mannheim, she met her two companions Leandra Preissler & Aline Herzog, with whom she founded the management agency Pennywine Entertainment & the label Pennywine Records.

Since then the three ladies worked with artists like Haller, Novaa or Lys, and are now taking care of the german pop artists Mine & Phela.

Currently - next to Pennywine Entertainment - the 27-year-old is working as a product manager at Caroline International Germany & coaches Artists at the Artist-Coaching-Program "Bandpool".


FELIN (French Independent Label federation) has been created in 2009, with two types of members : small independent music businesses, and local federations, that care about musical industries on their territories. FELIN gathers together about 400 companies all around France and values the function and importance of phonographic producers - who represent 80% of musical diversity.

Due to massive disruption in the Industry of music for the last 15 years, representation and support have become essential to develop collaborative work, which is nowadays crucial for artists and businesses, in relation with other professions: majors, distributors, record stores, radio, streaming decks, editors, etc .

Our mission: to defend musical diversity and general interest, to operate in negociations and actions of the sector, to save time for our members in their daily tasks, to train and allow them to gain abilities.

In 2018, FELIN will launch a new mentorship program for woman in music industries, in partnership with VUT.

Tags: Indie-Netzwerk, VUT Vielfalt, Indie Days,

Kategorie: Indie Days,

+ Das gesamte Programm der Indie Days zum Download

+ Programm am 19.09.2018

+ Sessions und Workshops vom 20. bis 22.09.2018

+ Programm im VUT Indie House

+ Die VIA – VUT Indie Awards

+ Im Mitgliederbereich können VUT-Mitglieder vergünstigte Tickets für die Indie Days auf dem Reeperbahn Festival erwerben

+ Fotomaterial der Panelist_innen – Bitte nur mit Angabe der im Dateinamen vermerkten Fotograf_innen verwenden

+ Das gesamte Programm des Reeperbahn Festivals

+ Alle Infos zu Keychange

+ Pressekontakt:

Verena Blättermann

Tel: 030 53 06 58 59

Mail: blaettermann(at)vut(dot)de

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Bayerischer Landesverbands der Kultur- und Kreativwirtschaft e.V.
Berlin Music Comission
BV Pop
Deutscher Musikrat
Forum Musikwirtschaft
Koalition Kultur- und Kreativwirtschaft in Deutschland