Indie Days16.03.2022

Panel: Implementing a pledge to make festivals and conferences more family-friendly

Freitag, 22. April 2022
Cinenova - Cine 3
Sprache: Englisch

"Parenthood in Music" is an initiative, founded by Steffi von Kannemann (owner of Better Things) and Marit Posch (VUT board member, General Manager IDOL Germany, co-founder of Hyper Culture), to raise awareness on how parenthood influences working conditions in the music industry. Parenthood is still one of the main reasons for inequality and often leads to mothers and single parents, in particular, not holding a leadership position or having a proper career as an artist. With this initiative, we are striving for innovative working models in order to achieve a modern and inclusive music industry.

This panel focuses on the question of how to implement a pledge for family friendly festivals. In cooperation with c/o pop, we have created a list of criterias and talking points that will help with making music festivals a more family-friendly environment and will make it easier for artists, festival staff and delegates with children to attend.


Alexander Schulz (Founder & CEO Reeperbahn Festival, GER)


Alexander Schulz is a German festival organizer. He is the owner and managing director of the Hamburg event agency Inferno Events and the Hamburg music club Häkken, director of the jazz festival Elbjazz and chairman of the Interessengemeinschaft Hamburger Musikwirtschaft. Schulz is founder and managing director of the Reeperbahn Festival.

César Andión (PR, Talent A&R, Export Live Nation Entertainment Spain, ES)


César Andión has been in the music industry for over 30 years, working in local artist management in the 80s and in record label distribution in the 90s (Sub Pop, City Slang, Crammed, Lookout, Epitaph, Crypt, etc.). In the 90s he also joined Iguapop, a company that promotes live concerts, and merged with Gamerco in Barcelona in the 2000s and with Live Nation Entertainment Spain since 2006.  He currently works as PR, Talent A&R & Export for Live Nation in Madrid. He is director of The Spanish Wave Showcase, Dcodelab in Dcode Festival, Kid Nation Project and lecturer at LN Live Music Master at UCM (Universidad Complutense de Madrid).

Steffi von Kannemann (Co-Founder Better Things, GER)

Foto: Anna Wyszomierska

After finishing her master's degree in sociology and political science, Steffi started organizing punk and emo concerts in Berlin, worked at a record label in Barcelona and returned to Berlin in 2009, where she founded her first music agency Nordic by Nature, which was later renamed Better Things. Over the years, she specialized in music marketing and Music PR with the focus on breaking new artists in the GSA market. Better Things is currently working with MØ, Caroline Polachek, Kat Frankie, Fishbach, Glauque, Friedberg, Shout Out Louds, etc. Steffi is a parent of two young children and lives with her partner in Berlin.

Ralph Christoph (Director c/o pop Convention / cologne on pop GmbH, GER)


Ralph H. Christoph is one of the founders of the c/o pop festival in Cologne. From 2004 to 2007, he was the festival's program director. Since 2014, he has been in charge of the c/o pop Convention. For various partners (including the Goethe Institute), he initiated numerous projects in India, China and Brazil, among others. Previously, he worked as a writer and editor (including SPEX). In 1998 he opened the Cologne club STUDIO 672 and ran an artist and event agency.


Marit Posch (General Manager IDOL / Co-Founder Hyper Culture / Board Member VUT)

Foto: Birgit Kaulfuss

Marit is the General Manager Germany at IDOL, an independant digital distribution company based in Paris with offices in London, Berlin, Nashville and Johannesburg, the co-founder of Hyper Culture as well as a board member of the VUT (Verband unabhängiger Musikunternehmer*innen e.V.).

Having a law degree and a performance diploma opera/voice in her pockets, Marit started out working as Head of PR at the Berlin label BPitch Control, worked as a booking agent and also started to help Modeselektor with managing their career.

In 2009, she set up Modeselektor’s label Monkeytown Records(and its sub labels) and since then worked in pretty much every field of the label business: Label & Artist Management, PR, Online Marketing and Publishing.

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Tags: Indie Days,

Kategorie: Indie Days,

Zum Thema
Bayerischer Landesverbands der Kultur- und Kreativwirtschaft e.V.
Berlin Music Comission
BV Pop
Deutscher Musikrat
Forum Musikwirtschaft
Koalition Kultur- und Kreativwirtschaft in Deutschland