Indie Days01.09.2021

Session: The Potential of Creative Communities

The relation to individual creativity and the social purpose of a creative network

Freitag, 24. September 2021
17:10-17:50 Uhr
East Hotel
Sprache: Englisch

These are challenging times for everyone in the creative industry, particularly for the artists.
With everything to deal with from cancelled contracts and lost income to isolation and loneliness. Even before the COVID-19 pandemic, there were mounting hurdles for independent artists and their partners to get their music out into the world and build a fanbase. It's not surprising that they have been looking for new places to link up. One way to do that is to connect with the outside world and with other people in some meaningful way.

Working in a creative community makes life infinitely interesting and fulfilling. Whether we are talking about online collaboration platforms or personal interaction at the same physical location, the exchange of ideas and creations, the combination of different talents and mindsets, as well as interaction with fans and supporters can spark innovation, avoid loneliness, increase bonds and boost creative output.

The discussion will explore what is meant by the individual power to create, and the value that creative communities can add both in terms of their work and a broader social purpose.


Tim Westergren (Co-Founder Sessions, USA)

Highly regarded as one of the most influential figures in modern digital music, Tim Westergren is co-Founder of music livestreaming platform, Sessions. A musician at heart, Westergren graduated from Stanford University where he studied recording technology and computer acoustics. Westergren is perhaps best known for creating the Music Genome Project and co-founding Pandora radio in 2000. In doing so, he became the first to apply AI to the consumer internet and launched the first major online music service that paved the way for streaming. Trained as a jazz pianist, with extensive experience as a touring artist, Tim considers himself a musician's musician, and is dedicated to helping talented emerging artists find an audience. In 2010, Westergren was listed by Time magazine as one of the 100 most influential people in the world. In February 2019, Sirius XM Holdings acquired Pandora for $3.5 billion in stock.

Youyoung Lee (Head of Media Partnerships, Reddit, USA)

Foto: Elizabeth Griffin

Youyoung Lee is Head of Media Partnerships at Reddit, where she oversees Creators, News, Entertainment and Gaming partnerships on the platform. Previously she was in Audience Development roles at VICE, Hearst and HuffPost, and helped launch some of those brands' first social accounts in emerging markets and platforms. She is a Tow-Knight Fellow in CUNY's Entrepreneurial Journalism program and is pleased to be returning to Hamburg, albeit virtually, as a one-time resident of Schleswig-Holstein.

Noura Labbani (Creator Partnerships France & Belgium, Patreon, GER)

Foto: Barbara Klein

Berlin-born, Algerian-raised she has been working in the music scene for over 15 years. She started at !K7 Records in Berlin, held an A&R Assistant job at EMI Music and worked at Dailymotion as the Country Manager for Germany, and Beatport’s Director of Content Europe. Noura joined Patreon’s European Team in September 2020 as Creator Partnerships Manager for France.

Franziska Gregor (Creative Partnerships DACH/NL, Tiktok, GER)

Foto: TikTok Deutschland

Franziska joined TikTok in September 2020. In the Agency Partnerships team, she is responsible for onboarding and networking with creative agencies, content/sound production and artists & brand collaboration. Through Franziska's years of agency experience (among others at Heimat, GREY, DDB, Publicis and Jung von Matt), she knows the importance of excellent creation for brands.


Annett Scheffel (Autorin, Redakteurin und Moderatorin, GER)

Foto: Thomas Neukum

Annett Scheffel is a Berlin based freelance writer, editor, speaker and presenter. For Süddeutsche Zeitung, Musikexpress, Dummy Magazin, Deutschlandfunk, among others, she thinks, writes and talks about pop culture, film, feminism and contemporary culture – preferably at the complex interfaces between society and politics.

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Bayerischer Landesverbands der Kultur- und Kreativwirtschaft e.V.
Berlin Music Comission
BV Pop
Deutscher Musikrat
Forum Musikwirtschaft
Koalition Kultur- und Kreativwirtschaft in Deutschland